3 Things must be Done Before to Submit to Article Directories

To all writers and non-writers out there, now is the time to start digging up those inspired writing skills back.Among modern communication technology comes the popularity of information-based on marketing, which is one of the oldest and most effective techniques in getting targeted forecast to sites and converting them into buyers. This is why article writing, submissions and publications are also getting more and more popular.

Already there are many tools that people can use to make the process of distributing their articles more easily. Though this is invaluable in getting the contents more coverage, which is only half of the story.

First let us take a look at the frequent mistakes that some people make before submitting their contents to article directories:

1. Confusing the reason to promote the articles with the reason to write them
In article writing, there are 3 key benefits why you are promoting them; branding, lead generation and promotion, which are all part of your optimization efforts.But there is only one reason why you write an article, and that is to inform your clients. If the article is not focused on this main and most important purpose, it will fail to achieve the three promotion benefits because no one will be interested in reading them.You need to figure out first how to get people to read what is in your article, and then make them click on your resource box. You can achieve this by producing better contents.

2. Failing to make best use of the promotional opportunities of article marketing
You may know already that your articles can help you generate extra links back to your site. But do you know that you can get more visitors and better search engine results from those same articles?Mention keywords at strategic places. Just be sure not to exceed them. Some are even using anchor texts which are also an effective technique. But it is important to know that majority of the directories are not able to support this. Remember that is not only about the links back to your site. Part of doing well in your article marketing is getting picked up by publishers with a large number of audiences and gaining the ability of leveraging other brands because of the quality of your work. Better search engine results also are huge benefits. But these things do not put much money in your pocket. There are other factors that can turn your article marketing efforts into an opportunity that can increase your earnings. Not just increase the number of visitors to your site. Start out with a plan and see to it that your article will serve the function that you intended it to have.

3. Publishing content that does not help your readers
Perhaps in the process of writing articles, you are thinking that all that is you wanted is links back to your site. And any visitors it can generate are fine.Guess what? Not all article banks and directories are going to accept your content automatically. Oftentimes, they have some guidelines and specifications on the articles that they are accepting. You can double the number of sites you can submit to by writing articles that the directories want to split with other people. All it takes is one publisher with a hundred thousand readers to increase your potential audience at once. Write the articles that publishers want in their publications if you want your article marketing to work the most successful way for you. This also means you have to follow the standard guidelines, spell checks, researching on a good topic and even hiring a writer to produce a good content on your behalf.

In the end, it is all really a matter of choice on your part. You can start getting a little exposure from increased links back but on a very basic level. Or enjoy massive exposure from a little extra time making quality contents.

This will be your choice. You may not be aware of the fact that an article submitted on directories is not meant to have the same level of exposure as highly-targeted content ones geared on a narrow group of people.

Learn the difference between these two issues and it will surely help you know what kinds of articles to write and to submit.